Partnerships can unlock markets faster than paid marketing, but most startups treat them as one-off deals. In this session, we’ll dive into how to design and systemise partnerships as a growth engine.

You’ll learn how to:

• Identify the right partner archetypes, distributors, ecosystem players, channel partners, or complementary startups.
• Craft a value exchange that aligns both incentives and outcomes.
• Structure partnership conversations with the right outreach and follow-up frameworks.
• Design joint go-to-market plans, co-branded campaigns, and referral ecosystems.
• Manage partnerships for accountability, tracking, and renewal.
• We’ll also discuss how to use partnerships for credibility, such as strategic collaborations that unlock press, visibility, or investor confidence.

By the end, you’ll walk away with a practical partnership strategy, including outreach templates, value proposition frameworks, and examples of scalable win–win models.